An ad jumps on my mobile in a long time. He promises to color my world. They say that with this app I will be able to buy like the millionaires. Cheap products, very cheap, even free. They have played on the marketing target that the sociological historical moment demands. This popular application is not the only one, of course, but it also knew how to take advantage of the inflation that the pandemic brought to spread throughout the world. Has everything gone up? We will give you the opportunity to continue living in the same illusion.

Buy like millionaires. At least in quantity, since no quality is offered and demanded. After all, that’s what consumerism does, isn’t it? And that’s how we end up, desiring things we don’t need and accumulating objects that have no value until we end up in the trash. No, they have no exchange value, but no use value. What is their value, then? Buying, spending, owning. And, deep down, to relax the spirits and to reduce the monos that this consumerism has given us.

It was invented with the motto. Historically, we have desired to fulfill another status, it is a self-confessed passion that seems to be in full swing in our hearts. But is it enough to be able to buy things to convince us that we fulfill another status? Clearly, no. I'm sure there's something else...

The status is hierarchical by definition. It is not horizontal, but vertical. In order to fulfill another status (or to feel that we fulfill it) we will always have to have someone else below us, in our mine. And being in the mine only means under orders. In a word: servants.

Who performs these functions, then?

In the face of the crisis of care, governments made a conscious choice a long time ago: to leave it at the expense of families and, in order to face this grave portage that does not have easy solutions, to turn to it a number of people from abroad, mostly women. And I say it’s a conscious choice because that’s where all the policies behind it come from, from the foreign law to the administrative non-acceptance of the studies and training of all these workers.

In ancient times, young people who had moved from villages to cities entered the homes of the maids, the wealthy. They were of the same color and origin; the only difference, the class. This clearly revealed the class conflict. But as we have seen, the phenomenon has changed and spread. Now, the master does not have to be wealthy and the “maidens”, as they were not in their own countries, here also belong not to another class, but to another origin.

But domestic workers are not the only example. Here are the delivery platforms, among others. What do you want, that's what you promise, and someone will do it for us in the attic. I can’t help but think of the famous singer there, who thought he needed some cupcakes to hide his nipples in the afternoon. Or the model who was fishing for his potato omelette. “Where is my omelette? ! Where is my cake?” That big fat one! Take potatoes and eggs and be a functional person!

These are the two legs of the mechanism of gradually making us believe that we are more than we are: the possibilities of being able to accumulate things and things, and the facilities of being able to feel the master.

By the way, they are all examples that cross origins and races, even the first, because we know how trivial things from China have been produced. And it doesn't matter to us.

We will continue to buy like millionaires and our world will be colored.