Close the computer, put on chanclets, stroke with the sun cream. Where are you going on holiday? We've normalized that vacation is going somewhere, because rest needs distance, we say. And when we make the journey, we will become tourists, even if the change of denomination causes us some discomfort, because we have already filled the word tourist with an offensive burden. In the desire for the tourist to be soft, we may decide to go to nature, because the predatory effect of the citizen tourist is more widespread than the tourist of nature.
The territory outside the cities, although it looks greener, suffers from the same dynamics as the city and, alas, the plague of the phenomenon of turistification has arrived. Rural municipalities do not want to be left out of the economic opportunity that tourism can bring and offer visitors a pack of free time. Possibility of rafting in streams, wood roads in forests and explanatory afixas, departure guides for walking, visit of an interpretation center, a cultural agenda, festive events, gastronomic tastings, visit of the architectural heritage of the postcard villages. The transferable values of the rural area are the forest and plant environments and the rural cultural heritage, until the creation of hulls and landscapes, sometimes artificially preserved, as exploitation values. A distorted reality tailored to the tourist.
We approach the rural environment to consume experiences and sensations, either as a sport or natural experience. We show an understanding of the territory: we come to see a nice scenario and, in that sense, we ask you to give pleasure and entertainment and to fill the belly of your products. The somatic dimension of the rural territory, invisible and lost.
If you are thinking about the functional use we make of nature and the rural environment and carrying a summer reading in the tourist’s backpack, I recommend it with Geographies of the weightlessness of Marc Badal. A good summer.
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