Automatically translated from Basque, translation may contain errors. More information here. Elhuyarren itzultzaile automatikoaren logoa

“We are being able to create our own spaces in the realm of humor, without the need to be present in the establishment”

  • Two years ago I worked as a Mileurist in a financial institution. Today, it has over 440 thousand followers on Instagram, is on the Spotify experts list with We will get better podcast and is presenter of Gen Playz, among others, communicator and comic Inés Hernand (Madrid, 1992). Despite the fact that its agenda is full, it has made us a space in the center of Madrid to dialogue long and hard on its trajectory.
Argazkiak: David F. Sabadell.
Zarata mediatikoz beteriko garai nahasiotan, merkatu logiketatik urrun eta irakurleengandik gertu dagoen kazetaritza beharrezkoa dela uste baduzu, ARGIA bultzatzera animatu nahi zaitugu. Geroz eta gehiago gara, jarrai dezagun txikitik eragiten.

He was born in Madrid in the early 1990s. What was your childhood like?

Special. I'm a single daughter, and she was pretty lonely. Until I was 6, I didn't go to school, I spent a lot of time with my mom because my parents worked. I changed school often, for reasons I didn't decide. I had unusual early experiences and responsibilities in normal childhood. This allowed me to develop emotional intelligence or empathy, but at the same time I've always had chronic anxiety. When you install a child in an adult environment, when you don't even have tools to manage the situation, it causes you by chance anguish. Similarly, I have been a privilege, as I have been able to go to school and have been able to eat or sleep where, everyone has not been all that…

When did political socialization begin?

It woke me up from a traumatic experience that I lived in high school. I was completely isolated, in ESO 1, because I was disgusting everybody, after I felled a guy. I think it was absolutely naive: I never had sex education, my parents never told me about it, I was 13 years old and I wanted to kiss my partner, I thought it was absolutely normal… But instead of protecting people from my environment, including the teachers, I was accused of having a dirty pig. Of course, I asked for a school change because I got bullying, but it was impossible. Fortunately, in ESO 2 I met my best friend, Andrea Compton, and from there began a great friendship. I made a radical, aesthetic and in every way. My answer was clearly revolutionary, because that was the society before me, I wanted to change.

What was the basis for that change?

I started reading a lot. At that time, moreover, in the Community of Madrid was Esperanza Aguirre, and every day there were terrible things happening; the votes of the Assembly of Madrid were shameful, as a result of the public administration of Alberto Ruiz Gallarín, the debts were becoming more and more… Everything was unfair. In that context, I started being dissident through reading, or at least questioning everything. Meanwhile, society wasn't scared: my generation was looping. It was an important moment because then I started building my identity.

He currently works in Communication, but studied History of Art and Law. How?

I wanted to study journalism, but the note didn’t give me to enter public university, I missed five tenths… I studied History of Art at Complutense University of Madrid for two years and then moved to UNEF to make Erasmus for the poor in London. My parents wanted me to study law, and of course, when I was 21 years old, if my father talked about that he was going to forgive all the misunderstandings that I had done, that is, none, and that he was going to look at me with appreciation, I was able to laminate the bathroom. The worst thing is that two years later he stopped talking and until today. But I finished my studies and it served me. Then I did the Master of Law, I specialized in public law, and I went into an office. It was terrible, there I was totally precarious, and I started working as a Mileurist lawyer in a financial institution. Then came the pandemics and social media. No harm than the job has chosen me, another…

The work context has changed radically in two years.

Yes, but I have one thing clear. When I was 16, I started working. It is true that many things have changed me: salary, working conditions, and I have been improved by hundreds of things. But now I have the same commitment to the work and restaurant of KFC Fried Chicken when I was cooking potatoes or cleaning the bathrooms.

“I use my privileges to make visible silent minorities, making way for humor”

It mainly targets young people. Precariousness dominates here and there.

Yes, and no matter how the interprofessional minimum wage rises 5, 15 or 100 euros. Until the housing market is regulated or a universal minimum income or other rights related to mental health is guaranteed, precariousness cannot be eliminated. In that sense, I feel privileged and I use those privileges to make minorities look silenced, always leaving a space for humor.

How does media appearance affect you emotionally?

Fortunately, he's caught me as an adult. It's a dream because the system is totally precarious. But you want to know if I've been tempted, right? Well, I'm not a profile much chased by the street, people in general are usually friendly when they meet me. And yes, I'm cracked with small things, like whims. Now I can eat avocado every week, dinner a Tuesday in a vegan restaurant or make a trip... Deep down, I am grateful and I embrace this moment because I don’t know what will happen tomorrow…

Talk to your public appearances without gravel in your mouth. Is this scary for you to get jobs?

I'm independent like you. I work as a freelancer, and that's my value. There are spaces that consider me and others that do not. But of course, I'm worried, especially at the beginning. Let me give you an example: I recently presented the 2022 Forbes Best Influencers gala, and they are not particularly addicted to my cause... But I thank them for allowing me to be in that space, because symbolically it's important, they didn't propose to me the prizes that were distributed, but I had the opportunity to be with very privileged influencers, who live far from many things. And for a girl like me, who once was a waitress, who cleaned the houses or smoothed the panties, to present this gala is a bustle.

“There will be anyone who thinks that putting fictional tabs is not too proletarian, but the aesthetic image for me is political.”

Speaking of precariousness, when we asked for this interview we were asked for a budget of 300 euros to pay your expenses for styling and makeup. To do the interview I earn less; as journalism is, I don't know if someone will be able to pay.

No, neither you nor Haste. But styling and makeup is a criterion, like any other. So we're doing an interview after a session, leveraging that I'm makeup artist. When I make a public demonstration, I want to take care of my image. Of course, it goes without saying that of those EUR 300 I see nothing. And yes, in this performance there will be those who think that putting fictional tabs is not too proletarian, but for me the aesthetic image is political. And by the way, that also gives jobs to talented young people.

Yes, we thank you for giving you the opportunity to do an interview without paying for styling.

Of course, we always do. I too thank him for this question because it allows me to clarify it. We do what we can, and ultimately that is the minimum income to live.

In 2021, RTVE’s Playz space won the award for the best entertainment program. The prize is yours, because it presents it with Gen Play. How did he receive it?

Very proud. By the way, I want to demand the work of journalists. It was an important prize for the whole team. At Gen Playz we have conducted over 240 sessions and work hard on the profiles that come. It's an impotence attempt that's working well.

Are you worried about journalistic health?

Boysimo.Me worries facenologists and clickbai, and everything that worries anyone with a minimum, of course. But I'm also surprised by all those who are fighting journalism sectors to be independent professionals and give more importance to quality than quantity.

Digital platforms have changed the consumption trend. Some believe that they have come to replace the media. What do you think?

Under no circumstances. In Spain there are 45 million inhabitants, of which 5 million are from 15 to 25 years old and make a certain consumption. Between 25 and 35 years old, we consume other things, probably something more mixed. And those over 65, specifically 20% of the population, see more the print press and the more traditional television. Well, I can't foresee the future, but today they live perfectly together.

“Women leave less room for compliance as political subjects”

You are a member of the new generation of women who have lately achieved visibility through digital platforms and social networks. Are we taking the place we deserve?

As actress Penelope Cruz told Andrea Momoitio, journalist of Pikara Magazine, no. Under no circumstances. There are no shared spaces in the establishment. Moreover, it is being avoided. What happens is that so far there was a completely forgotten volume of audience and suddenly it's started to consume it. These are clear examples of We will leave better than I present next to Stretching the Chicle or Nerea [Pérez de las Heras]. They are social and political spaces of great prestige every week. They arouse interest.

Comedy has always been a macho field. Is the trend changing?

Of course, and now there is no counterpart to humor. That is, when Patricia Conde existed years ago, Eva Hache was her counterpart. But today models are absolutely fuzzy. There are people who release cancer or who talk about sponges to make people up and they do the same thing. This has also been possible thanks to the democratization of social networks and the current consumption model. However, there is still a need to increase the participation of women.

Is it harder to be a woman when you're a humorist?

Being a woman makes it difficult to access anything, especially if she does it from an intersectional perspective. And besides being a woman, if you're racist and you have children, what a fault not! But the most exciting thing is that we are being able to create our own spaces in the realm of humor, without needing to be in the establishment. Before, people wanted to be next to Wyoming, today he makes a podcast and he's there.

Before concluding, how do you experience the political context of Madrid?

With uncertainty, as always. After the dictatorship there has been no peaceful political context in Spain. Today, in the Spanish Congress, half are neoclassical and the other half are curious. There is someone with a great political commitment, who is trying to build politics from affection, but it is being very difficult to get it to society. And also young people go by. It's terrible.

The context is completely polarized. Feminism also sees it?

Polarization destroys all debates and feminism is not being fought. And the interest in perpetuating patriarchal privilege is looking for that, to get everyone to know that feminism is polarized. There may be consensus on a number of issues, but the image that is projected exacerbates the situation and we ultimately lose the focus of the social movement that wants to protect women’s rights.

Stretching the Chicle recently caused a huge explosion due to a controversy. Do you think it was a targeted media campaign?

No doubt. The media, without deep knowledge, are primarily responsible for multiplying and judging polemics. In this case, I am not going to go into much detail, but I am clear that women leave us less room for compliance as political subjects and focus more on us. And this is terrible and absolutely unfair, because it risks many people being marginalized for a simple reason: fear of getting wrong.


You are interested in the channel: Umorea
María Rivero
"Humor is still very masculine, there's a lot to change in this field."
From the hand of Korrika Kulturala, eMcumeak, directed by Olatz Beobide, will offer on Tuesday at 19:00 at the Ansoin Theatre the humour of Maria Rivero and Itxaso Paya.

Mood

During the week, I've been asked what the articles I wrote were like and whether they were humorous. I told the question that no, I would like, but no, seeing what is happening around them.

I think I'm usually humorous, but it's not easy to write anything with humor in view of all... [+]


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