Final announcement of a financial institution starring the individual entrepreneur: The project you dream of can come true. By means of a grant, the original idea, the project, materializes and becomes a company, through personal effort. Public administrations have been promoting this type of entrepreneurship for years, which since the Great Recession of 2008 has gained great strength. High rate of youth unemployment; regulated labour market in favour of capital; rising living costs; increasingly reduced jobs for a dignified life: at this time; the choice of public institutions is clear.

A philosophy of life based on positive thinking has an ever-stronger marketing in its favor. If you have moods, you will achieve your goals. Follow with force the idea in your head. Because you will get what you deserve. Positive thinking relates very well to this kind of entrepreneurial impulse. On the other hand, we have meritocracy. On the basis of merit, we will achieve the job and success. The best will get the best. Learn more, work more. With the effort you will be able to compete and get what you deserve.

Who can be against meritocracy? Because those who have done the merits have been paid with the best jobs. Who can be against entrepreneurship, to make your dreams come true? Who can be against a system of thought based on individual effort?

These ideas, which are becoming stronger in our society, hide a great trap. Behind individual successful entrepreneurs, an example of the romantic image of the “garage-entrepreneur”, we have to analyze who is. We often have family members with economic resources, others with political and economic connections. Often, the individual entrepreneurship project will instill a member of the working family, but it will not make their dreams come true, the evil dream of indebtedness will come. Because it takes money to attract money. By the way, the public administrations allocate resources in favor of new forms of capitalism, ignoring its social function and the commitment to the weak part of the labor market. D. Michael The philosopher Sandel has delved into the concept of meritocracy, emphasizing that there is no equality of opportunity, which is a utopia in today's society. According to the philosopher, the attitude of success promoted by meritocracy fosters pride among the winners and humiliation among the losers.

We do not live in isolation, we are not competing individuals, we will suffer certain limitations depending on the social class, among other characteristics that govern society. Two people can do the same learning and great effort, but if one of them has a family immersed in the business world, it will be easier to get a more interesting job. The feminist economy has offered us tools to understand the importance of caring and gender gaps, deeply shaking the proposal of meritocracy; Kropotkin’s mutual support has rendered the image of the individual entrepreneur who wants to sell obsolete.

The ideas promoted by the most powerful often function as a cult to broaden their hegemonic class; political managers aim to disseminate these ideas among the workers to make class conflict invisible, along with other struggles. We have to denounce the smoke salespeople, explaining what they want to hide.