The business model of the Instagram platform is based on advertising. Instagram, analyzing people’s behaviors, creates target audiences with platform users for those companies that want to use the platform as a means of advertising. In the Instagram ecosystem, influencers are important neighbors. This novel concept of Instagram vendor and influensierra has led to a mutually beneficial symbiosis. The influence we can have and receive in this world governed by algorithms is largely conditioned by the interests of Instagram and influencers. I believe that the name of the social network should be replaced by the name of the promotion network.
Gradually I have come to understand that the platforms we know as social networks (Facebook, Twitter, Twitch, Tiktok, Instagram...) cannot represent the idea of society. With limitations. In this unimaginable idea of society, these platforms study the aggregations of individuals' behaviors. And they convey the idea of a “society” of individuals. But society is something more complex than the bonds and characterizations of individuals. Society and the market are different things, and the technology that we have in recent years, at the service of the market, has not made us see the possibility of thinking about other technologies. If we want to generate alternatives to these promotional networks that we have today, we should think about technology in a different way, and therefore, looking for the meaning of an alternative that leads us to that different thinking is one of the great challenges that we have today in developing technologies.
Bidali zure iritzi artikuluak iritzia@argia.eus helbide elektronikora
ARGIAk ez du zertan bat etorri artikuluen edukiarekin. Idatzien gehienezko luzera 4.500 karakterekoa da (espazioak barne). Idazkera aldetik gutxieneko zuzentasun bat beharrezkoa da: batetik, ARGIAk ezin du hartu zuzenketa sakona egiteko lanik; bestetik, egitekotan edukia nahi gabe aldatzeko arriskua dago. ARGIAk azaleko zuzenketak edo moldaketak egingo dizkie artikuluei, behar izanez gero.
We Basques move our feet behind the witness of Korrika to proclaim that we want to survive as a Basque people in favor of our language, with the aim of the Basque Country we desire.
The tipi-tapa is the first step taken by a migrant person who leaves his homeland in Africa,... [+]
And for another year, the unions have organized prefabricated strikes for us. And we, individually, will decide whether or not to join the strike, without the need for any assembly at the school.
The strike model that I was taught is no longer in vogue, it seems. In my... [+]
Eroso gaude ingurunea gure egoera fisiko/emozionalera egokitzen denean. Besteak ni kontuan hartu nauenean, izan gizaki bat, objektu bat, espazio bat. Erosotasunaren klabea produktu eta espazio diseinuan beharrizan handi gisa sartu da, erosotzat jotzen dena erosgarria delako... [+]
It is the habit of making decisions that will change our lives with the beginning of the new year. We make lists on three points: one, more sports practice; two, seeing old friends more often; three, going back to Iceland, real and metaphorically. As the months go by, we realize... [+]
Zirkulazioan lehentasunek garrantzi handia dute. Gidatzeko ikasten dugun lehen gauzatakoak dira: biribilguneak eta STOPak menperatu ezean nekez lortuko dugu gidabaimena.
Hala ere, lehentasunak ez dira kontu neutroak, eta historiak eta interes kontrajarriek aldatu izan... [+]
Since Benito Lertxundi, who told us that he will leave the scenes for ever, we have been there for several weeks, and since then many of us have felt orphans in one way or another, with a sense of loss or abandonment, sad. To Iruindarro, at least, we will remain forever honored... [+]
There are three knots that complicate our coexistence in the Basques, and for many years, despite our patience and determination, we are unable to break free from these ties. There are at least three knots of the moment: prisoners, Basque, immigrants.
With the new year we are... [+]
Nafarroa Arenan Mitoaroa ikusten izandako lagun batek “telurikotzat” jo zuen entzun-ikusi-sentitutakoa. Niri ere hala iruditu zitzaidan telebista medio etxetik hauteman nuena.
Pentsa daiteke Mitoaroak piztutako grinak eta atxikimenduak proiektuaren ikusgarritasuna... [+]
Today, January 21, is a day to remember and reflect on an interesting ephemeris of our recent history. It is 50 years since the lockdown of 47 workers from Potase in Navarre. This lockdown, which lasted fifteen days, caused a general strike in Navarre, the Department of the... [+]
A couple of weeks ago, a number of data from Norway was published. In this country of Northern Europe electric cars have predominated, being the Tesla brand the most sold, with 90% of recyclable energy consumed there. On the contrary, Norwegian public enterprises have no problem... [+]
These were my last words when we left, held hand in your deep breathing sleep. Your heart stayed forever without a special, simple, dignified pain. As you want and demand. How we want and respect.
Already a month before the arrival of winter, the last days of the longest night,... [+]
Today, the voices of women and children remain within a culture that delegitimizes their voices, silencing their experiences, within a system aimed at minimizing or ignoring their basic rights and needs. A media example of this problem is the case of Juana Rivas, but her story... [+]
On Tuesday, the sentence was released against five young people from Lapurdi, convicted of belonging to Segi. Fifteen months in prison for reversal to two young people, with a fine of EUR 500 each; 140 hours of forced labour and EUR 500 fine to two other young people; and,... [+]
The other day, as I was walking through the famous television series The Wire, there came a scene that reminded me of despair. There, the management of the newspaper The Baltimore Sun brought together the workers and alerted them to the changes that are coming, i.e. redundancies... [+]