Martin Scorsese’s last interview has brought controversy to the big screen on television. Marvel's super hero movies are not movies. According to the American director, what blockbusts make feel is closer to what amusement parks offer than to real movies. He explains: if film is an art form conceived by individual authors and oriented towards spiritual revelation, Marvel franchises are the merchandise adapted and confirmed based on market research and hearings analysis. Here's the difference.
I have read Eva Illouz, author, and I have imagined myself with a sigh of laziness in the face of Scorsese’s debate. It's true that Illouze doesn't write about film. However, it helps to think about the debate about soulless art and the emotional standardization of markets. The arguments that build a trench between the soul and the market make it possible to reflect from another lugar.La Illouze’s look is not located on one side or the other of the “soul
versus market” division. On the contrary, what it calls into question is the very construction of this division. What you have to choose from Illouze's gaze is not why we are: for the real movie theater or for the amusement park.
Illouz's question is the metaphor we use to understand every aspect of this division and the power relations that each metaphor places in marcha.La metaphor is the soul of spiritual revelation, or metaphor is the psyche and emotions associated with it. It is the imposition of the moral hierarchies of the soul that is achieved with this metaphor or that makes possible the commercial exploitation of the psyche.
And that privileged critical position allows the reader to say no. Thank you very much, but not to the need to choose between moral imposition and exploitation of mercado.No, to the “soul or market” distribution itself.
So we can go back to Scorsese midwife with Illouz's hand. The movies of superheroes are the reflection of our current hypermodern capitalist soul, our contemporary psyche. On the other hand, the soul… is the tool to question the construction of this psyche.
Snarka Lewis Carroll
Hunting
Images:
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