The rocks on our coast know very well what happens when the water visits you over and over again. It is not difficult to imagine the effect that certain waves can have, as they are large and noisy. Many others, small, almost hidden, can lead to much greater wear and tear due to repeated smooth caresses. The same is true of cultural assimilation. It is easy to detect apparent violent impositions and activate the vaccine effect to combat them once guessed. But what about the objects or cultural values that put us in front of us over and over again? Well, we do them little by little.

I'm going to give you an example of what I'm particularly concerned about. The importance of the media in the construction of the collective imaginary is known. They represent who we are. Not only the permanent cultural bombardment of the Spanish media, but also the second channel of our television, Basque television, ETB2, gathers us and offers us its models and content.

In the morning in Teleberri: a woman has been murdered in Murcia, a child in Almería, the president of the Community of Madrid has falsified the curriculum, the floods in Cádiz... A click. So far the borders of our territory.

Entertainment program in question-answer format before eating. Questions and answers: Chiquito de la Calzada, Rocío Jurado, Marta Sánchez, Belén Esteban, Kiko Rivera or Julio José Iglesias, the former footballer of Real Madrid, was replaced by Spain in Eurovision in 1992, follows the lyrics of this song by José Luis Perales, Guardia pharmacy, Aida, Manos a la obra, El Chavo del 8. A click. A click. A click.

In the afternoon, political debate. Subjects: If we stay in Madrid, Madrid, Madrid and the time, a little of what the Basque parties have said about Madrid. By the way, we will connect with journalists barred and matured on other television channels in Spain, whose opinion is much more prestigious and reliable, the fichajes of the first metropolis. There are no professionals in the Basque Country. A click.

The interviewee is the media president of an autonomous community of Cantabria who, after the arrival of the prime time program of the night, has been captured by the Spanish success chains. Then, the monarchy as a topic of conversation, the vicissitudes of the Crown of Spain and the Royal House; Letizia vs. Sofia, which I would prefer. A click. A click.

Our public television, which was born with the objective of promoting the Basque culture and the Basque culture, uses its “most successful” channel to work with the Spanish referentiality. ETB2 is part of the machine of assimilating the Spanish dominant culture. I find it hard to write so crudely.

It will then be discussed between the parties about the minute offered to each of them in the Teleberri, while we unconsciously ingest cultural identities and references that have much more social and political influence. As long as our television is working on these values on the pretext of the hearing, the efforts to establish a Basque framework and the regrets that the Basque culture has brought about by its failure to obtain an echo will be in vain.