Emotional communication: tools and communicative behaviors in social mobilization. In the headline of this article I could also include that phrase, which is the title of the fifth edition of the Euskarabildua conferences, which have been organized for November 10; but if you want me to tell you the truth, reader, I have been reminded more of the tenderness workshop that is now fashionable than a lecture cycle on emotional communication. The second sentence that has been released to me seems clearer: this year Euskarabildua seeks to analyze the communication keys for the success of the movements sociales.El
Museo San Telmo will host the conference organized by Iametza Interaktiboa, ARGIA and Ametzagaña Taldea, and among the projects that will be developed from a communicative perspective are the feminist movement of Catalonia.
From marketing, communication plans and projects are often understood, but this does not really guarantee the materialization of the message and the transformation of a certain social movement; that is, the communication plan can be a great success in the dissemination, but at the same time it does not represent any success in claiming that movement. It is true that the message of the campaign, the identification of the receiver, or the realization of the tools that will be used to disseminate the message, is important, but more and more social movements are getting stronger. Resources that were so far less affordable can be made available to anyone at present, and popular projects are being used to spread their message as high as possible and to generate large mass movements. But what is behind this success? What are the keys? And what about language?To attend
the conference you need to register and already open the plazo.Puedes give it here. Here you will find all the information of all the talks.