ARGIA subscribers see worse than unpaid subscribers. No, it's not the result of a study by ARGIA, it's my theory. Or maybe even going to a second more accurate theory, you can conclude that the closest Net reader is older people. You will tell me, otherwise, how it can be understood that an optics put advertising on the weekly for almost fifty years! But whatever the reason, Zinkunegi Optika has seen the market there (the optics have seen the market... okay, jokes are also accepted), sure!

The third generation of the Zinkunegi family has already started working in optics, and it will be she who takes the witness of the business opened by her grandfather. And in the next few years, when they opened the store, they started putting the ad. It began in 1967-68 and today it still has a space in the journal. The Basque family of San Sebastian realized the importance of support for the Basque press at that time, and it was clear that he did not want to advertise in the media Diario Vasco and La Voz de España. To the Light of Heaven, therefore. Comfortably in an Euskaldun environment, as we wanted to attract the clients of that environment.

We have been recognized, however, that not only do they advertise to support the Basque media, that they like the journalism that ARGIA does, respect for territoriality, and that it is no coincidence that it will soon be the centenary of the journal. It's a sign that there are readers. The announcement has also been launched in other media: For example, in Euskaldunon Egunkaria and in Herri Irratia.

And if you want me to tell you the truth, reader, radio has blew me a little bit, because it radically changes my initial theory. Not only the ARGIA reader, but the Basque press reader in general with vision problems, could it be included in the calculations? Where is the role of sight?

Leaving aside the jokes, many thanks to the Zinkunegi family for having been part of ARGIA for so many years.