Genero ikuspegia kontuan hartuta lan egiten duten enpresa eta erakundeak, apurka, baina gero eta gehiago dira. Nerea Uria hernaniarrak eta Ilazki Gainza donostiarrak osatzen duten Kalaka komunikazio agentziarentzat ordea balio bat baino gehiago da. “Betaurreko moreak” dira euren lan-tresna ezinbestekoa. Horixe baita, hain zuzen, eskaintzen dutena: komunikazio parekidea.
Gipuzkoako Beterriko udalek elkarlanean antolatutako Kooperatzen programan ezagutu zuten elkar. Bertan, enpresa bat sortzeko oinarrizko formakuntza eta aholkularitza jaso dute. “Proiektu bana eraman genuen bertara, eta berehala ikusi genuen biak bateragarriak zirela. Gainera, ez genuen bakarrik abiatu nahi. Elkar ezagutzea izan da Kooperatzen-ek eman digun onena”.
Proiektuarekin aurrera egiteko Beterriko Garapen Agentziaren babesa ere izan dute, eta bertako Co-working espazioan biltzen dira goizero. Bertan eman diote forma laster irabazi asmorik gabeko kooperatiba izango den Kalaka komunikazio agentziari. Ez dute, hala ere, agentzia bat gehiago izan nahi. Horretarako, genero ikuspegia euren lan guztietan txertatuz gizartean hausnarketa eragiteko ahalegina egiten dute. “Komunikazioa zapalketa handiko sektorea da. Guk frogatu nahi dugu gauzak bestela egin daitezkeela. Hori da gure ekarpena”.
Biak ala biak, komunikazioan edo kazetaritzan aritutakoak dira, eta sektorean egiteko asko dagoela diote. “Badirudi, gaztelaniaz adibidez, los/las jartzearekin nahikoa dela, baina hori baino askoz sakonagoa da. Genero ikuspegiak jarreretan eta edukietan ere izan behar du eragina”. Zentzu horretan, Kalakan hizkuntza eta jarrera inklusiboak erabiltzen dituzte haien estrategiako eduki eta zerbitzu guztietan, eta baita lantzen dituzten harremanetan ere.
Kalakak eskaintzen dituen zerbitzuei dagokienez, komunikazioa da oro har euren lan-esparrua: estrategiak diseinatu, garatu eta euskarrietara egokitzeko gaitasuna dute. Bien artean oinarrizko zerbitzuak eskaintzeko gai diren arren, lan espezializatuagoak egin ditzaketen emakumeen sarea ari dira osatzen: “Sortzen ari gara euren kabuz lanean dabiltzan emakumeek osatutako talde bat, genero ikuspegia nola txertatu ulertzen dutenena. Haien laguntzarekin iritsiko gara bezeroek behar duten edozertara. Oraingoz, oso ongi hartu gaituzte”.
Landu nahi duten beste alor bat aholkularitzarena da: erakunde edo taldeei genero ikuspegia komunikazioan txertatzen laguntzea. Ildo beretik, formakuntza ikastaroak emateko prest daude. Izan ere, gizarte mugimenduetan dabiltza Uria zein Gainza, eta egitura bat sortu nahi dute jendarteari bueltan ekarpen bat egingo diona. “Hau gure bizibidea izatea nahi dugu, asebeteko gaituen proiektua, eta ez aberasteko bide bat. Horretarako onena, harreman horizontaletan oinarritzea da”.
We begin to talk about other consumption models and the primary sector usually comes to mind: consumption groups, local products… But critical consumption measures are not limited to eating and drinking. The first alternatives in the field of technology and telecommunications... [+]
From here you come to smell the sea. I am in a privileged place, right now, reader; I show the beach of Arrigorri de Ondarroa in my skirt and in Saturraran. I am in the Alfa building, located on the rocks, in the bar-restaurant Arrigorri. A year ago the Ondar-Uhinak and Arrikoop... [+]
35,466 vacant homes in Navarra, 13,199 of them in the Region of Pamplona. The data is 2013, but there doesn't seem to be any reason to think that's changed a lot. And meanwhile, thousands of people with no possibility of housing: some young people who can't leave their parents'... [+]
Interior of Ipar Euskal Herria Low. The Basque Youth Group, which has been working since 1966 and which in 2009 needs a new field of influence, chooses to create the Local Youth Savings Group (GALT) which is already underway in Zuberoa. We are living in quite absurd years, not... [+]
We have long heard and reproduced our views against the big financial institutions. Whether they are mortgage scams, preferred, corruption cases… However, most citizens hide our salaries and savings in it, in many cases without knowing what they are used for. However, there... [+]
When they heard the store name they were going to open in Zarautz to this one that I'm in front of the computer, they laughed a little bit. In our house are called the dwarf lakes and the beautiful asses. And I thought, what a curious name for a healthy food store! I knew nothing... [+]
Bilbi plaza. Four and a half. Davide Angelilli, 24, accepts the invitation of coffee after eating. The young Italian spent the first year in the heart of San Francisco. He came from Rome to Bilbao to do the master's degree and joined the solidarity housing program. Housing rental... [+]
Artezi
Jarduera: Altzarien tapizatzea eta zaharberritzea.
Kokapena: Eibar.
Izaera juridikoa: Kooperatiba.
Noiztik martxan: 2014ko irailetik.
Kide kopurua: 2.
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Eibarko San Miguel de Aginaga... [+]
Following a competition from creditors in which the company Koxka has participated in the last year in the struggle between two projects, we have found Ramón Salinas Garrido among his roles. He is a former Koxka worker and one of the few people who have prepared the project to... [+]
Oñatiarra da Amaia. Larunbatero gisan Aldapa tabernan geratu da lagunekin, eta etxerakoan, ogia erosi du Errota okindegian. Baina ez du, ohi bezala, eurotan ordaindu, ezta txartelarekin ere. Asteazkenean truke bulegoan lehenengoz hartu zituen kolore biziko billeteak... [+]
A short walk from the smoke whirlwind on Lehendakari Aguirre Avenue, in the Aranbeiti district, Saioa Baciggin is located in one of the small green treasures hidden by big cities. Azurra in the hand stirring the tomatoes, occupies its turn in the communal garden channeled from... [+]
Urtzi Ugalde is responsible for marketing a beer brand. It's not just another piece of the gigantic multinational, it's a partner of the cooperative they've created with six other people. Its product is being produced on the basis of horizontality and food sovereignty: Boga... [+]
We have reached Landare society and we have found David Garnatxo, who has been with a friend who is about to enter society. As regards local products and responsible consumption, Garnatxo explained to him that he will pay EUR 42 for entry, and that the 12 month quota is EUR 36... [+]