Are we selling the spirit of red-white to the devil?
A friend, an energetic woman committed to caring for the planet, has sent me a link: "Athletic and Petronor, the new energy. The aim of this action is to create an energy community that guarantees Athletic fans the supply of sustainable energy consumption." This agreement offers advantages for the company Repsol, the main shareholder of Petronor.
We have all heard about greenwashing; from now on, as far as Bizkaia is concerned, we will also have the shame of talking about whitmodelwashing.
If we asked any Athletic player or his management team if they know the book Living or Dying Under the Chimneys (Living or Dying Under the Chimneys) published by Meatzaldea Activa, we would surely not be surprised: nobody would know what we are talking about. You wouldn't know what we're talking about if we asked you what is green hydrogen or what's behind the capital of Saudi Aramco, the project investor, and in terms of profits, the largest company in the world. We consider it normal that neither football players nor football club managers know anything about these realities. But they allow them to live in wonder, dedicating themselves to what they love most of life: football. Unfortunately, it seems that the objective is to give the ball better or worse, and to make money, the better, without worrying about the origin of that money.
"I know, of course, that Athletic is a symbol that has to do with the world. But, symbol of what? I wonder. I'm worried about having an ad product to clean up the image of one of the most polluting companies in the region."
“What is your football team?” they ask me at school. “I don’t like football,” I answer. “But Athletic yes, right?” they ask me again, with a gesture between disbelief and despair. “Athletic yes,” I hear myself say. And when I say, I think about that group of quarries that was built on the land where he was born and that escaped from the big stars. And I'm led by this inclusive team that, being pregnant, plays the child of the woman who overcame the barrier of Melilla in search of a better future. I know, of course, that Athletic is a symbol. But, symbol of what? I wonder. I am concerned that it is an advertising product to clean up the image of one of the most polluting companies in the region: to clean up the image of the largest refinery in the state that has provoked the overwhelming accounts of the protagonists of the book. The struggle of the protagonists of the book, once again against David Goliath, the capital of life. I feel there's a perversion of the team's values, which has nothing to do with the image of Repsol, which has 86% of Petronor.
Today I have read an article in football clubs calling for the renunciation of betting advertising. "Whoever wins has an astonishing ease for everything to be normal," says the journalist, "we also consider it normal for elite football players to go into peripheral stalls and not find out about reality."
From another reality, from the street and from love, I mean to the red-white family that we have sustainable energy cooperatives. Like Athletic, we're from here, we're clean energy, we're team and we decide together. We have nothing to do with Petronor and Repsol. Petronor has earned a profit of 135 million euros in 2019, of which it has paid zero in corporate tax. We have nothing to do with the predatory extremism that these companies have provoked in the territories of the global world. We are not for profit because we believe that the profits are not recorded in euros or listed on the stock market. Our performance accounts include the life and conservation of all the territories of the world.
Some of us would like Athletic to be a symbol for children today and tomorrow: local consumption, solidarity, tolerance, anti-racism, participation... and when they talk about Athletic, yes, talk about that Athletic.
Life or capital is another story that confronts us, that from the quarry we must build from the local, thanks to life and that will be an example for life. And also in this story, you have to put life at the center.
Bidali zure iritzi artikuluak iritzia@argia.eus helbide elektronikora
ARGIAk ez du zertan bat etorri artikuluen edukiarekin. Idatzien gehienezko luzera 4.500 karakterekoa da (espazioak barne). Idazkera aldetik gutxieneko zuzentasun bat beharrezkoa da: batetik, ARGIAk ezin du hartu zuzenketa sakona egiteko lanik; bestetik, egitekotan edukia nahi gabe aldatzeko arriskua dago. ARGIAk azaleko zuzenketak edo moldaketak egingo dizkie artikuluei, behar izanez gero.
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