People want to attract people. They say that the best that Azpeitia can offer is the Azpeitia. A citizen who lives in Basque and whose culture revolves around this language has been put at the base. It is the most Basque village in the Basque Country of this number of inhabitants (about 15,000).

They emphasize that it is a living people who know how to celebrate, who know how to do the work. That’s why they like to use the term live tourism.

On the website to attract people to the village you can see the video “Come to the good, come to Azpeiti”. The testimonies of the Azpeitians are collected in this work. In the “Memorable Azpeitia” section there are contents about places, people and historical events of the town. You can also take a look at the routes, the accommodation for eating and sleeping, the photo library and the basic services.

They would like Azpeitia to be a pilot experience. The model could be adapted to the towns that make up the UEMA and then extended to the rest of the Basque Country.