Aware of the growing rejection of capitalism by citizens, proponents of the "new" capitalism consider enterprise to be a social organization, as well as a profit-making organization. They accept that companies pay the fair share of taxes, that they show zero tolerance to corruption and that they respect human rights in their global supply chains, and that they adjust the pay levels of their executives. They have been in favour of working with those who are interested in improving the situation in the world.

Is an internal reform of the capitalist system possible? Those seeking a "new" capitalism want to perpetuate it, offering a more humane, social and ecological face, so that citizenship, especially today's young people, adapts and assumes the system. Those who are betting on this capitalism, reducing even its pay levels, want to continue to dominate the planet. They want to continue to maintain their productive and financial models in order to achieve maximum performance. They want to have governments in their hands, precisely, to keep the capitalist system.

But as much as it does profound reforms, it will never cease to be capitalism. Your wild DNA will always be the same!