How will we be informed in the era of artificial intelligence?
- Internet seekers will soon pass through the past and ask the oracle that everything seems to know, artificial intelligence, and also to inform us of what is happening locally and internationally. What will the media assume and what role will the media play in this? John the Lord, an expert on the subject, spoke of all this during his visit to the Basque Country.
In the future, what is someone going to enter the media for if they can ask AI directly about any issue and it, with the information received from the various media, will complete a concrete answer? This has been raised by Juan García, an expert who advises the media on innovation. Invited by the VPL of the Basque Government, he has offered a conference in Bilbao aimed at the Basque media.
But artificial intelligence responds to many mistakes and lies, Luistxo Fernández remembers from the public. Sir says yes, but that the monster is feeding and learning fast and that he will be increasingly credible and effective in his responses. According to studies, 78% of the profound news that makes up artificial intelligence is true, the rest is not true; in common news, the percentage of truth is higher.
According to studies, 78% of the profound news that compose artificial intelligence is true, the rest is not true; in common news the percentage of truth is higher
Today, it can give many false answers, precisely because there are many fake and manipulated news on the Internet, and artificial intelligence is also fed. As Lord has stressed, artificial intelligence is incapable of creating from nothing, reconstructs and complements what others do. He has therefore emphasised that the media have an important choice there: people will seek accreditation in the media, the media will be the hallmark of contrasting that something is true.
What are the sources of artificial intelligence?
To generate answers, 30% rely on artificial intelligence from Wikipedia and corporate websites, 30% from academia and 30% from the media. “The latter has to be your source of business – he told the people of these media – because without the information we take from the media artificial intelligence will be rubbish and you know, it is up to you to negotiate well what you are going to bring in exchange for receiving that content.” Because we can fight artificial intelligence, but it will be useless, because the expert says it's come to stay. Consultation of artificial intelligence platforms such as Chat GPT is expected to prevail in three and a half years to the detriment of the Google search engine and others.
Before he says that the media has made that mistake: first ignore the social networks and then bring all the content there, give Facebook all our content, knowing that people are there. And when everyone is in GPT Chat, we will bring the news content there. “We are going to give everything and again they give nothing to us, if they want permission to take our contents we have to negotiate hard.” For example, the Vocento group has blocked its contents in the footsteps of artificial intelligence.
Consultation of artificial intelligence platforms such as Chat GPT is expected to prevail in three and a half years to the detriment of the Google search engine and others
The media use artificial intelligence.
Artificial intelligence uses journalistic content, but the media itself is already using artificial intelligence. “Artificial intelligence cannot emerge from nothing, but it can do very well summaries, recycling news, texting videos, transcribing interviews, giving time and traffic, creating visual formats, communicating business and sports results, offering cooking recipes… In some media all this has been automated through artificial intelligence and accounts for 70% of its work; another 30% is quality journalism, performed by man”.
He recalled the three golden rules for the media that want to use artificial intelligence: he has always said that this content is made by the robot; he has always used the editorial filter (that is, a human being looks before publishing it); and he must always be responsible.
"Summaries, textualization of videos, transcription of interviews, contribution of time and traffic, creation of visual formats… In some media all this has been automated through artificial intelligence and accounts for 70% of their work; another 30% is quality journalism, performed by man"
It depends on social media.
Artificial intelligence is an undeniable revolution, but it has given a clear message, in a landscape as disparate as independent journalism, a quality journalism, that will only save journalism. And remember that in recent years, the media is dependent on social media, which is going to get more clicks. But Klik's dictatorship is killing journalism. “With this philosophy, the media are only losing dignity and reputation.”
For four years, trust in social media has been completely lost, the feeling of toxic environments has spread a lot, and the rise of fakes news or fake news has benefited journalism because people have become more aware of the need for the media to deal with those fake news. Juan Señor comments on a survey in which people subscribed to the media were asked why he was subscribed, 70% said that his media assured him that something was true or false.
The expert has ended the conversation by talking about the value of journalism and has left a significant fact that reflects current society: 90% of digital traffic is images, people consume images and only 10% is read content.
In the photo, Juan Señor, pronouncing a conference at the headquarters of the Basque Government in Bilbao:
Zer jakin behar dut? Norekin erlazionatu behar dut? Non bizi behar dut? Ardura horiekin gabiltza gizakiok gure gizarteen baitan bizitza on baten ideia bizitzeko bidean. Ondo erantzuten ez badakigu, bazterretan geratuko garen beldurrez.
Joan den astean, kanpoan geratzearen... [+]
Many years ago, Dr. I knew the abuse chatbot, and I also realized the speed at which people can engage with these machines. Being social animals, the relationship is natural and necessary, and as the name 'relationship' says, it always leads to a response from the other. Receiving... [+]
In the last year, it has happened to me to see people related to the non-professional realm in digital groups that have used artificial intelligence to give arguments to others. I share it as my own. One's own, but not linked to the sense of property, but processed from one's own... [+]
