We are Amazons!
Critical libraries have used Goliath as a metaphor to symbolize what Amazon is. Amazon is the one you can buy in the store below home and that takes you home, often brought in from faraway lands. Amazon is an unconscious consumerism tool that promotes individual practices (you don't need anyone to buy anything). Amazon creates a consumer impression in many people, and that's precisely the axis of the system. Amazon almost doesn't pay taxes. I insist: Amazon, by little, for taxes.
Amazon’s operating model is a synthesis of capitalism: a large platform company that increases precarious processes (in internal contracts, in distribution services) and which, with the approval of consumers, has the ability to put an end to a particular consumption model (face-to-face sales). The dynamics generated by this omnipotent tool have been emerging for some time (among other things, it drives the closure of small shops in towns and cities), but yet it has enormous seductive power, so it is increasingly bigger and stronger.
"Because the Amazon platform became huge for selling books, David has felt part of the network of critical and political bookstores."
David has been part of the network of critical and political bookstores, as the Amazon platform became giant for selling books. Therefore, together with the dynamics of increased online sales in the confinement (and with the bellows of platforms such as todostuslibros.com, they have begun to defend their place and have revealed the important and indispensable role they play in towns and cities here and there.
The campaign “Bookshops against Goliath, we are Amazonas!” wants to put on the table the pride of being political and independent bookstores and wants to underline the value of the hard work done in areas such as Kaxilda, Zapateneo, Louise Michel or Katakrak. But not only that, because this campaign tells us that before Amazon you can't look aside: if you get into its dynamics, it devours you. That is why let us stand before Goliath and take advantage of the non-centralised work carried out by the Amazon group to underline the importance of the essential places for politics and culture.
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