The distribution of wealth, social justice or society without classes are concepts that are accepted almost unanimously. But that universal recognition is not reflected in political representation, in elections. Not in the proportion that I should. Why? Without going into the general crisis of the left, on the other hand, already overcome, we can find the problem in the practice of communication.
On the one hand, because the message is no longer the only element in reporting our project. What we want to explain is going to be conditioned by different external factors. So, more important than what we count is how we count it. And in this sense, it is essential to influence the emotions and feelings of the receiver of our message to make him feel part of the project we offer. Our recipient should regard our offer as a valid proposal for him and not as a whim of a particular political sector.
On the other hand, the Left has used too much the antonomic strategy to explain its project. In other words, to criticize the current system so that our alternative is considered indispensable. On this road, however, we have deepened criticism more than on the alternative and, furthermore, we have not realised that in the system we criticised, so far, many people have lived well.
To prove that our project is good, we do not need another worse one, but a complete conviction. And with that conviction, we have to influence the emotions of others, to begin to overcome our frustration, the frustration of the left.
Macron made his press conference on 12 June to read the elections to Parliament. Above all, it has had the time to repeat that the right end and the left end are both landers exactly the same. Although he has criticised one and the other, he has opened up ideas of charm of the... [+]
I will spare you too many explanations and details, the esteemed reader who looked at this text. The issue is very simple. I'll talk about you, about me, about all of us. I am going to refer to the amazing travellers of this boat that is still floating without direction and ever... [+]
The crisis on the left jumps to Latin America. Until recently, progressive governments could be found on almost the entire map of the region. But things are changing in recent months. The three presidential elections marked a turning point: Daniel Noboa won in Ecuador, Javier... [+]
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The Vox Solidarity party union called for a... [+]
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Euskal Herrian "paradigma iraultzaile berria" zabaldu eta garatu nahi duen Kimua ekimen herritarra zenbait herritan aurkezpen bira osatzen ari da. Hala Bedi irratian Kimuako kide batekin hitz egin dute proiektuaren inguruan gehiago jakiteko.
“A ghost travels through Europe: the ghost of communism.” This is how the Communist Manifesto that he wrote 174 years ago begins. Marx and Engels began exploring the path of scientific socialism. In March 1871, the revolt that he sowed with the first program of workers took... [+]