"We do custom jobs, but we try to devote some of our time to audiovisual projects coming out of us. Devoting time to own projects makes our work stimulating. Many times people place habitability outside of work, but for us, habitability is to do what we like." They don't share the idea that society begins to live when it leaves work. Indeed, the Giros enjoy their work: "We added work and hobby."
They consciously dedicate part of their working time to the development of projects that emerged from them: in monthly works just over 10%. As a result, for example, the documentary Sans Nom Sarea, which was presented last year, in the II. On the World War espionage network: "We created it from us, investing our time in it, but we were very interested in the subject and having time to dedicate ourselves to that work was very satisfying. It was a way of putting our grain into historical memory." The projects carried out by the tour have a thread that unites them: to feed the Basque imaginary. In his words, "that too is to make a country. It is a way of putting our bit of sand from a cultural point of view, because we are constantly being bombarded with foreign cultural products. And we, too, have to create our own stories. Within this imaginary, we attach importance to memory, maybe it's a mole that comes out unconsciously but over and over again, therefore, what interests us, along with many other issues."
They take "contemporary" time to do their projects, not dedicating the same time every day: "The custom jobs give us food and in some times we usually have a lot of work to do and give them priority, and in other times we are more reassured and then we develop our projects," he added. Each of the four members has a project in hand, "and as a group we have a project that we think is strategic, a project of its own that this year the Bira should do. The combination of all of them and, in addition, of the orders, is a difficult balance and in that we are studying how to guarantee it. We want to tell our stories, fulfill our dreams of telling stories."
They admit that internalization in own projects has its contradictions: "When you're doing what you like, you spend more time than you should, and that's where you start to lose habitability. That is when tensions and imbalances arise. But other people will go running or cycling when they get out of work: because our hobby is to make videos. Above all contradictions, we are happy."
"Video-creation works are custom made, but we work a lot for those agents who are playing the key to transformation. And that also satisfies us, because we see that videos can be a tool and that we can be travel partners for the agents who are working on the transformation key. We make the way with them and it is very satisfying. It's not a commission, it's going in the same direction."
The tour was born in the KoopFabrika program that promotes social entrepreneurship and took place three years in the collaborative space of Iturola Hernani: "Perhaps for all of this, it is very important for us to build the network and make it natural, also with other audiovisual cooperatives that will be our competence. We have met them and we learn many things and help each other."
What it does:Audiovisual communication works, video and script, as well as advertising, event tracking or video clips. Based on the Transformative Social Economy, in Euskera, and placing our grain in the Basque imaginary, with the objective of making a path that leads us to produce our own content.
Workers and partners: 4.
Residence: Andoain.
Contact: info@biraprodukzioak.eus