“When a product or service is offered in a company, my goal is also to show the person behind those products or services,” says the photographer. As he explained, when citizens come across a product or a service, they will like us more or they will reach us more within if we come across the person behind that product or service and feel attuned to it: “Therefore, it is very important to know the person of the companies, to reflect in photographs the essence, desire and values of that person.”

Profile photos

Profile photos have become commonplace on social media. For this, IDo photography also offers service. “For this and for companies, I use a special methodology.” As explained, through this methodology, the client connects with their needs. For example, where you want to get the profile picture, what time of day, what environment, how you would like to get dressed, what color you want to surround your face...

Workshops for women

Ido photography also offers workshops for women: “What is sought in them is for each woman to connect with her being, body and image, to put image to the emotions that are in the body and that we can expel.” By putting image to emotions, we can better understand what

It happens, where we came from, what we want... “Women often engage a lot in caring for others and we don’t take time for ourselves. In those sessions, my goal is, to begin with, for every woman to take care of themselves.” To do so, they build together a secure framework in which no one will be judged, share their experiences and feel heard: “It’s very important for me to listen to these women and respond based on their time and needs, providing them with exercises and image tools.”

Among the activities they perform, there are two types of self-portraits: on the one hand, photographing something from the environment we have connected to, because that landscape, color or shape will be a photograph of a momentary emotion. Another kind of self-portrait, the best known, the one you're going to take away. “It is very therapeutic to analyze how we photograph ourselves, from what point of view… sometimes that image we want to convey in others conditions us a lot. Do we photograph what others want to see or that image that we want to reveal?”

IDo photography proposes to create a journal based on the emotions produced by the images: “Depending on our day and the moment, an image may have a different meaning for us: today I connect it to this image, today perhaps because today I am below, I need help.

Because I have -- maybe tomorrow I'll make a new reading to the same image, because my emotions are different. From there we can do our day to day, we can tell how we are and analyze from there, to see if I want to continue like this, if I want to make the change… as in a book,

We can also do a storytelling exercise with that day by day.”

The game you propose is to start reading the “B” part of the photo through very simple images and exercises: What person is behind the image that is removed? Encourages citizens to test: “Anyone who doesn’t say it with words can tell their story with images. They look like coarse words, but they're easy exercises and when they're taken to the body they have a very good response."

Peaceful photography

He has used the word pedagogic on several occasions when describing his work, “because I perform the function of travel companion. I'm not a professor, I'm not a therapist, I'm not coucha... I'm going to be next door, giving him some instruments. I’m not going to say what’s OK and what’s WRONG, he’s going to go his way.”

It is clear that this type of photograph does not combine with haste: “The photograph is quiet, pictured. Conscious, you live the moment. The process is to rest, think a little bit of yourself, connect with that inner look and photograph the image outward.”

Serenity does not always require that it be a long exercise: “The exercises can be performed in ten minutes, or they should be done in a process. You don't need to know why photography, you can also take pictures with your cell phone. It’s a very accessible way.”

FICHE

IDoPhotograpgy

What it does: A photo service that helps companies and entrepreneurs to gain visibility. Workshop training tailored to individual or collective needs.

Number of employees: 1

Residence: Hernani.

Contact: info@idophotography.eus / +34 620 900 635