Artificial Intelligence (AI) is revolutionizing not only our daily lives, but also the way we work in companies and interact with companies through Artificial Intelligence tools or developments in the use of language technology. It is also to be hoped that in the coming years there will be increasingly dramatic changes.
There are tools that use AA to automate routine, repetitive and invaluable activities, guide people to strategic tasks; help improve productivity and anticipate potential problems and, in addition, enable data-driven decision-making, adapt products and services to the needs of the client; help in customer care, offering the possibility of managing the most common consultations through virtual assistants, or helping the management of the communication of more widespread companies.
Companies are driving transformation and are already responding to the new situation. New opportunities and challenges are emerging in the adaptation and training of the workforce, or in the development of partnerships and investment in technology.
In the field of languages, AI is making significant use of them when several languages have to be managed within companies, especially in companies operating globally or with delegations in different areas. Neural translators, virtual assistants and language processing tools are facilitating communication and multilingual content management. As far as our own is concerned, and taking into account the points made by the experts, we are able to bring language technologies in Basque to other advanced areas. A very fruitful journey has been made, and although it is still far from the hegemonic languages, it can be said that we have a technological base that does not have other minority languages and many state languages.
Why study Basque, if technology allows that created in any other language is also taught in Basque? It is therefore essential to promote and support research, development and innovation in Euskera and Euskera
One of my concerns is how this will affect the revitalization of the Basque Country, how the development of Artificial Intelligence will affect the linguistic management of individuals and companies. The development that is taking place around linguistic technology allows the environment to understand and understand us, even if spoken in another language, through translation and transcription systems. In our case, this means that we have the opportunity to prioritize Euskera, because thanks to the technologies, those who do not know Euskera will easily understand it. Therefore, in the case of companies of all kinds wishing to speak in Basque, a great opportunity has been opened. The development of artificial intelligence can help increase the use of Euskera in companies and in the social sphere. But it also has risks, because if a machine generated content in Euskera, and those in other languages offered it in Euskera appropriately, the need for vasco-speakers will be reduced. That is, why study Euskera, if technology allows what is generated in any other language to also be taught in Euskera? Therefore, it is essential to support and promote research, development and innovation in Basque and Basque, to promote the creativity and production of original content in Basque, it is essential to understand that AA should be a complementary and not an alternative tool. It is also fundamental to sensitize citizens to the cultural and historical value of the Basque Country, beyond its functionality as a communication tool. Languages convey information, identity, history and culture. The excessive reliance on technology can diminish that value if the human use of the language is not actively taken care of.
How are organizations and companies responding to the leap that AI needs? Although there are no concrete data from Euskal Herria, according to the BAIC, more than 10% of the companies surveyed use artificial intelligence in the Basque Autonomous Community. Despite the opportunity, many companies do not take advantage of it because they do not see it, do not know it, want to maintain its functioning until now or do not know how to do it ... How should we address the change that AI has brought us and the one that is to come? How to take advantage of the opportunity to benefit the use of Euskera? The BAIC’s AA industry implementation guide does not contain any reference to language management, and I would say that one of its contributions should be to look at the Basque variable and to address it strategically.
As with Euskera’s plans, we need policies, plans and investments to boost the use of Euskera in the digital age. It is a question of informing companies about the benefits and opportunities of AI and the advances that are taking place in the language technology derived from it. The instruments must be made known and made available to businesses. In Euskal Herria we have excellent models and professionals to face the challenge.
Rober Gutiérrez
Bidali zure iritzi artikuluak iritzia@argia.eus helbide elektronikora
ARGIAk ez du zertan bat etorri artikuluen edukiarekin. Idatzien gehienezko luzera 4.500 karakterekoa da (espazioak barne). Idazkera aldetik gutxieneko zuzentasun bat beharrezkoa da: batetik, ARGIAk ezin du hartu zuzenketa sakona egiteko lanik; bestetik, egitekotan edukia nahi gabe aldatzeko arriskua dago. ARGIAk azaleko zuzenketak edo moldaketak egingo dizkie artikuluei, behar izanez gero.
On 5 December last, pp presented in the Parliament of Navarra a proposal for a law to decouple the processes of functionalization of the Secretariat and Intervention positions of the local entities of Navarra. If this were to happen, about 30 people would achieve well-deserved... [+]
This year marks the 51st anniversary of the United Nations proclamation of International Human Rights Day on 10 December. This date has become important in Euskal Herria and the Human Rights Observatory of Euskal Herria wants to offer some elements of reflection.
Progress on... [+]
Once upon a time the people became a repository of culture. Over time, the restrictive measures taken by the world authorities against any form of cultural expression were extinguishing the flame, creativity and imagination of peoples, as a candle gradually. However, a small but... [+]
The presence of Elon Musk in the media advances like a rocket after landing in the garden of the White House. Other powers, apparently, have been altered by the power and influence it is acquiring, and to reduce its influence, have charged the X network. In recent weeks, media... [+]
Our rights, our future, now! Under the motto, the International Day of Human Rights commemorates the legacy of 76 years. The aim of the day is to promote the construction of a more peaceful, egalitarian and sustainable world. However, while progress is being made, we are faced... [+]
The Council of Euskalgintza is warning of the linguistic emergency we have been experiencing in recent weeks. Several years have passed since the beginning of describing the situation of the process of revitalization of the Basque country at the crossing, at the roundabout, at... [+]
On November 25, International Day against Male Violence, the Steilas Feminist Union Feminist Secretariat has published a poster: Our body is a battlefield, and all the schools in Hego Euskal Herria have received it. We wish to denounce the violence suffered by women and children... [+]
We live in a context in which anti-feminist and racist hate speech at the global level is on the rise. Far-right narratives are inserted throughout the world by
social networks and political agendas. Racism and anti-feminism have become two great discursive axes that adapt to... [+]
Many times, after looking at the brumas from my house, it has occurred to me not to catch umbrellas, even though I know I will just soak up. Why will it be? Maybe you don't want to catch the umbrella? Maybe in the hope that I don't get wet? Nevertheless, the conclusion has always... [+]
I remember when I was 16 years old, the Ertzaintza first identified me in a concentration in favor of the Basque Country before the Bergara courts. We believed that in Euskal Herria it was legitimate to cry for the Euskaldunization of the courts, but then there would also be a... [+]
The disaster caused by the cold drop in Valencia has left us dramatic images, both because of the immediate consequences it has had, and because the future awaiting us has brought us forward: that this type of extreme climate phenomena will be increasingly numerous and serious... [+]
The update of the Navarra Energy Plan goes unnoticed. The Government of Navarre made this public and, at the end of the period for the submission of claims, no government official has explained to us what their proposals are to the citizens.
The reading of the documentation... [+]
Since the disappearance of the Soviet Union, rusophobia has been growing. The concept of security of the UN Security Council of 2002 is very clear and indicates that the security and stability of the planet must depend on the states that do not intend to challenge the United... [+]
Andoni Urrestarazu Landazabal was born in the village of Araia on 16 July 1902 and died in Vitoria on 21 November 1993. It is now 31 years old and I think it is time to recognize his name and be, because the legacy he left is not well known. Umandi used the name of a mountain in... [+]
Autobiography writing is, they say, the most effective tool for personal development, the most liberating. Pulling things away from the past and remembering them, it seems that it helps unleash the knots of the present. Yes, it helps to understand the present and to draw a... [+]