The truth is, I wasn't very clear that I would allow the interview.
It surprises me. I've told all the interviews that I have been a director. Some are more comfortable than others, but ETB’s job is to provide a public service, and it’s also part of it to try to clarify doubts or questions that people have.

It has spent two and a half years in the direction of ETB. By the time you arrived, was the Primeran germ out there?
No. Two months after my arrival we began to develop the new strategy. In this process, we carried out a lot of research and one of the things we detected was that young people consumed very little in Basque and in the digital sphere. When we asked why, the answer was that there was not enough quality content. We saw clearly that it was up to us to respond. When we look at the audiences of linear television, all the TVs see that we're losing young people. Why? Because they're on Youtube or on platforms. That's why we've created Bikain.

There will be those who have difficulty differentiating in A from the Good… Yes,
we still have to explain well that they are very different things. It's the mirror of linear on-demand television. All the contents of the television channels come to Nahieran.

In Primeran, on the contrary, the focus is mainly on Basque. Almost all contents are in Basque, unlike Nahieran. In addition, in the research carried out, we saw that in order to achieve the positioning we want, the content that strikes traditional television does not have to be there. And that's what we've done. There are no informations, there are not most entertainment programs…

The road has just begun. What is still missing?
What is there is a minimum product, but there is still a lot of work to do. What we need is, on the one hand, to spread out, to reach more people. And then dig deeper into what we have called Ide-Originals. They are content created for the Perfect Self and in Basque. We now have one, the Itxaso series, which has been well received. And with Javi Ribero soon there will be another content called The essences of the Basque cuisine. We still have a lot to do and the new content will appear. We also want more offers for children, knowing that we will soon launch the Makusi platform, which will be especially child.

They say it will be the platform for Basque content and Basque content. What is that Basque when it is not in Basque?
Related to Basque Country or Basque issues. For example, Baserri Gourmet is broadcast in Spanish in ETB2, but in Primerandio it is folded to the Basque and subtitled. In any case, it will be almost everything in Primeran or Basque, or folded or subtitled.

A bird from Xabier Euzkitze has created a little fuss. It says you can't install Bikain on your home devices. If you are
on Android and AppleStore, also on HBBTV, and being on Samsung and LG, you guarantee 80% of the market. From there our team is working to be present on other older devices or versions. Anyone who is unable to do so can access the phone and send it to TV, or via primeran.eus.

It says that young people have turned their backs on traditional television. Knowing this, to what extent are audience data today a good benchmark for identifying societal trends?
Less and less, I would say. And of course, on public television. It is true that the basis of advertising revenue is in the hearings, but the world of traditional television has long been upset. Those of us who work on television focus on audiences and current data have nothing to do with those of five years ago. Telecinco, LaSexta… All of them have lost viewers. Does that mean that those data are not important? No, they're important. But it's not the only variable we should look at. Our group is very clear that we must create content that contributes to society and in some cases leads to a certain loss of hearing.

Until now, the content for ETB had to be almost an hour and preferably for the general public. Can original Fantastic Content be made outside these limits?
Yes. With Primeran our main target is under 30 years old. We are now developing a brief or summary to send it to the producers that indicates what we are looking for. And the criteria are two: being aimed at young people and having a duration of more than twelve minutes.

Therefore, the content that has had a difficult path can now be accommodated.
Yes, of course. A few months ago we made a call for webseries ideas, for example, and some of the proposals have episodes of fifteen minutes.

And will they move forward?
Some do. Furthermore, our intention is to draw up a competition or call annually.

In recent years numerous popular initiatives have been launched focusing on the concern for audiovisual media. There's the Apantrites website in Euskera, ZerNonIkusi, and recently the Aldatu Gidoia campaign has been launched. How do you look at all this movement from ETB?
I understand that he is worried, that we are too. That's why we've done Bikain, and that's why we're going to do Makusi. I take this opportunity to thank you. In the beta phase of Primeran, some of the Desktop members were testing the platform and their feedback has been very valuable. And with ZerNonIkusi, I know that the Primeran team has a direct relationship. It is clear that they and we, despite the discrepancies, have something in common: the passion and the challenge of promoting Euskera through audiovisual media. I think that is where we all have to be able to collaborate.

Aldatu Gidoia challenges ETB and the government with several requests, one of which is that ETB allocates 75% of the money destined for production of content in Basque.
Unfortunately, in this country we are less than half who speak in Basque. And yet we spend half of our budget on chains in Euskera. Some months 49%, others 51%, but always around. I have heard that ETB2 presenters charge more than ETB1, and that is not true.

But if we look at Catalan or Galician television, Catalan or Galician have a greater role here than Basque. ETB2 is necessary? I do not agree with the closure
of ETB2 or the reduction of resources. In this country we all pay taxes: both those who want to live in Basque and those who only know in Spanish. And I think we should also give them a service. I also prefer those who do not understand Basque in the ETB universe, in the Spanish Television or in the Mediaset universe. In this way, whatever happens will come from the perspective of the Basque Country.

Gaztea is only made in Basque, for example, without equivalents in Spanish.
Our intention is that what is done for young people or children should be done in Basque. We want to take them to the Basque universe. In autumn programming, for example, there are many sessions for young people, although that at the audience level punishes us. The information obtained in the research we conducted is significant: ETB1’s most mature viewers positively value the prioritization of youth content, although they do not like it.

Let's talk about money. If Primeran is going to have original content, where does that budget come from? Is it taken off the TV or is it complementary?
The budget for this year is higher than last year. In this direction we do budgets differently. They are not associated with channels but with strategic projects. Primeran has its own budget and is additional. Linear television will have no less money.

To what extent is ETB obliged to receive the return of the money it invests? Will Primeran have an income? In the
case of Primeran, the objective is to guarantee the digital Basque country. Not making money. There's some publicity, but we don't see it as a source of revenue. It does not condition what we produce or what we do not.

As for linear television, at Discovery, for example, the money coming in for advertising was going to win. In the case of ETB, we use this money to generate more content. In this sense, it is important for me to have good audience data, because in this way we will have advertising revenue and more money to generate quality content. But it's not our top priority.

To what extent does the public character of television condition its content? In ETB1, for example, there's been a long time when you don't make humor that looks at the
present day -- I wouldn't say it conditions. If we look the next year for humor. We did akelarre because we saw it was missing at ETB2, and some of them have become angry with it. But that hasn't hooked us up. We want to do more, but it's not easy to get humor right. See if we found format. In development we also have a series of humour, which we do not achieve is absolutely convincing. There we are…

At TV3, for example in Zona Franca, a large part of the work team abandoned it by the launch of a collaborator.
I was from Euskal Herria in 2005 and society has changed a lot, and in some things I think we are more conservative. For example, humor upsets more people than ever before. But we want to make more humor. The CEO tells us that we have to risk. And I'm willing, knowing that sometimes it's invented and sometimes not.

Television programmes often have an unstable life, which affects the workers of the producers. Many chain short contracts, without the possibility of paid holidays… How many good professionals lose television in Basque because this precariousness makes them tired?
I suspect we do, we lose people because of that. I know that a lot of good people go to Madrid, for example. But I do not think it is fair that all the responsibility for this lies with ETB. A very high percentage of the income of most of the producers here comes from ETB, which is bad for us and them. I think it would be healthier for Basque producers to work with other televisions. This would mean stability and ability to maintain talent.

They have decided not to broadcast on ETB1 films folded to Euskera. In Primeran yes. Can we watch iconic films in Basque? Foreign
films, when we have folded them to Euskera, have not been seen by people. Sometimes it seemed that there was a kind of conspiracy not to put it. But it's not. It's easier: they didn't have viewers. On the contrary, they will be seen in Primeran. In local cinema we invest a lot, but we also have a specific item to buy foreign films. For example, the investment in dubbing has increased by 60%. This year we will invest 2.2 million, 2 of them to double the Basque country.

As it is a network platform, it will have no geographical borders. Can you extend your eyes to the Northern Basque Country and Navarre? At
Primeran we now have four partners or agents who will disseminate their content on the platform: Basque Culinary Center, San Sebastian Film Festival, Basque Film and Tokikom. But in the coming months we want more, and we also have Kanaldude on the list of the most wanted. I would like it to become the perfect mirror of the audiovisual narrative of Euskal Herria. And there are also Navarre and the Northern Basque Country.