"We all deserve the best." This is what the screen says. Swallow non-stop. Who would oppose this round statement? The 20 seconds of gold in advertising can give bigger clues than any sociological research into the direction of society; it is not a waste, there are many millions at stake.

Modernity made Man (white man) owner of creation. Years ago, however, that this place was occupied by the Individual. On the other hand, although the age of rights began in the middle of the 20th century, it did not follow a long trajectory, since in the 21st century, with the extirpation of the community, the sense of rights has been lost.

Apets and desires take their place. And what we have to want is also well defined: “You want it, you have it,” if you have money to buy. The mercantilist logic of capitalism has taken our minds. We are deeply convinced that anything we want is our right, “because I value it!” (because I deserve it! ").

The market has turned people into products, products and media. Thus, the exploitation of women and the purchase of human beings is a right for many. Who would say that the minimum red line would be so low at this point in history? Of course, let us not forget that the rights of capitalism are rights without responsibility. Because, in general, responsibility is towards others.

There is a time of life when we kill the mother or father, when we start talking about personal identity. It was a limited time, because once we have clarified who we are, adulthood welcomed us. But capitalism has hooked us up to eternal adolescence, to the despair of our false individuality, waiting for us to complete our hypothetical “singularity” with the things we buy and show, until we too become a mere succession of things. An unfinished promise of Paradise that we will never achieve.

It's a religion that permeates everything. I am struck, among other things, by the announcement against the bullling that has recently been opened. The fundamental message is “You are special”. I do not think it has been done with bad intentions, but we have it within that thought, because we are convinced that the solution to all our problems will come from the promotion of individuality.

When did we forget to educate in empathy and solidarity? Teaching to manage frustrations? Today it is difficult to distinguish between evil and good, to the extent that good has been reduced to what is beneficial to oneself; it is difficult to combat frustration, because the desires that govern our lives would not be so desirable if, together with them, they did not sell frustration.

Our supposed uniqueness does not deserve anything. What's more, we're not really special. We all carry within the same passions, passions and pulsions. We are selfish and collaborative at the same time, both of joy and of pain and of joy and pain (this is what gives rise to relationships). The only thing we can select is where to go. And don't forget it's a political choice. Anyway, if the world is orbiting itself, is there room for the polis?

It must exist. Compulsory.

Start losing weight on the back; experience pain and failure from today, anger for not having achieved everything you want. There is no provision for tender times, and I do not believe that there is room for the innocence of whimsical sargos, not even to drain the tears of the mainbears.