What is the most beautiful building in the city? Ranking beauty in the guidelines for visiting a city is an exercise that is constantly being carried out, and someone decides on a homogenised and consensual concept of beauty about the truth of what exists. There is news in which, based on a street survey, it is pointed out which is the most beautiful corner of the city, to coincide with the idea of beauty of many, creating an aesthetic canon. This use of the beauty of architecture produces a cultural construction, as it is done with people, a way to reach a consensus on what needs to be considered beautiful.

But unlike what happens to the beauty of people, the beauty of architecture relates to age, we prefer the way to build and compose that moves away from the current building style. In our aesthetic judgment of buildings, we turn the aesthetic image of heritage into a benchmark.

It's interesting to ask about beauty in a built context that moves far away from our heritage aesthetic. When the possibilities of comparison with our aesthetic reference disappear, imagine that in a kitsch city like Osaka, we have great difficulties to be in the ugly or beauty meter. Rare or special opinions predominate. I think diving into other aesthetic canons opens up and enriches the aesthetic culture.

As an architect, I've been asked many times about the beauty of buildings, the safest curiosity of contemporary architecture's blindness. I say that in beauty there are several horns; the gesture in the solution of the building and the skills of the elections can awaken the brightness, the details that make the mime emerge in the execution of the building or the consideration of the elements of the environment transmits a sensibility. The result of these macro and micro signals can awaken a sense of attraction, and the one around it would say beauty.