Advertising, advertiser
I have had a project for a long time that I have never done: record the ads that are posted on the breaks of afternoon television shows, and then make comments. I'm sure I would get a terrible picture. In fact, advertising not only marks the seasons of the year, but also what is fashionable and in vogue.
During the implementation of the project, we have to conform to what has been seen in recent years. The announcements of poker houses, roulette and posture dominate, promising easy money in a playful and simple way. Sell the pleasure of the game without showing the displeasure. After playing, it seems that you have to take care of the house. The spots of security companies have multiplied like Zorriak in a Primary Education classroom. To create alarm, to arm with alarm, to fortify ourselves at home, in the name of security.
But health insurance ads are the most eye-catching. They were almost missing, and now they look like the tsunami wave. They tell us that the doctor will take care of us by phone to solve the problem of our lack of time! Quality!
They say the ads announce the future. We're scared, we're normalized by thefts, and we're told that sanitation is going to be private. In the future there will only be burglars and sick people unable to deal with. A dark future.
Bidali zure iritzi artikuluak iritzia@argia.eus helbide elektronikora
ARGIAk ez du zertan bat etorri artikuluen edukiarekin. Idatzien gehienezko luzera 4.500 karakterekoa da (espazioak barne). Idazkera aldetik gutxieneko zuzentasun bat beharrezkoa da: batetik, ARGIAk ezin du hartu zuzenketa sakona egiteko lanik; bestetik, egitekotan edukia nahi gabe aldatzeko arriskua dago. ARGIAk azaleko zuzenketak edo moldaketak egingo dizkie artikuluei, behar izanez gero.
Zer jakin behar dut? Norekin erlazionatu behar dut? Non bizi behar dut? Ardura horiekin gabiltza gizakiok gure gizarteen baitan bizitza on baten ideia bizitzeko bidean. Ondo erantzuten ez badakigu, bazterretan geratuko garen beldurrez.
Joan den astean, kanpoan geratzearen... [+]
Gure lurraldeetan eta bizitzetan sortzen diren behar, desio eta ekimenen inguruan gero eta gehiago entzuten dugu harreman eta proiektu publiko-komunitarioak landu beharraz, eta pozgarria da benetan, merkaturik gabeko gizarte antolaketarako ezinbesteko eredua baita. Baina... [+]
We have renewed the dialogue in the secretariat of the faculty, for the most auspicious: they are far away, for their enrollment, the times when only the students came. The trend has changed for a long time, and parents – most notably mothers – are taking an increasingly... [+]
The argument of a syllogism has three propositions, the last of which is necessarily deduced from the other two. It is with this deductive logic that I can analyze, for me, the long and traumatic socioecological conflict in Carpinteria that is taking place in Navarre.
The... [+]
I have recently worked in class on Etxahun Barkox’s beautiful and touching cobla. The bad guy! The afflictions of the house began because of the creation of the “praube with beauty”, but in seventeen years she had entered the sea of misfortune, having to abandon the girl... [+]
Azken egunak garrantzi handikoak izan dira Bartzelonan, etxebizitzaren aldeko mugimenduarentzat eta espekulatzaileen aurkako borrokarentzat. Urtarrilaren 28an, polizia-armada batek Raval auzoko Massana Zaharrari [zentro sozial okupatua] eraso egin zion goizaldean, aurrez abisatu... [+]
I don't want my daughter disguising herself as a Gypsy in the caldereros. I don’t want Gypsy children at my daughter’s school to dress up as Gypsies in caldereros. Because being a gypsy is not a disguise. Because being a gypsy is not a party that takes place once a year, with... [+]
The road goes by steps, and I learned a little while ago that it seems to have already begun. But people also want to learn to fill that sentence with content. Alone we could achieve little, maybe even resignation as soon as we started. Gathering huge crowds can also complicate... [+]
Ez zuen egoki jokatu, neurriak hartu behar ziren, bestela, ez dugu ikasten. Itxuraz, ez zen ohartzen egindakoaren inpaktuaz, normal jarraitzen zuen, batzuetan, ingurukoek baino itxura zoriontsuagoz. Gainera, altuegi hitz egiten du, hori ez zaio inori gustatzen. Darabiltzan... [+]
The Department of Education doesn't understand why public employees have gone on strike. He's got to ask the LAB Syndicate. This union signed an agreement with the department in April 2023. Two years later they have also called for a strike because, unlike the previous ones, the... [+]
Erretiratu berri den lankide-ohi baten omenez, Historiako irakaslea. Bejondeizula!
Hezkuntza-legeek azpimarratzen dute zein garrantzitsua den ikasleengan pentsamendu kritikoa sustatzea. Baina irakasle-klaustroak, garai batean ideien eztabaidarako eta proposamenak... [+]
The liberal democracy of the Western countries has a growing appearance of a minimalist democracy. At the heart of the definition would be respect for changes in government through elections. The authoritarian variant of this was called competitive authoritarianism by political... [+]