Automatically translated from Basque, translation may contain errors. More information here. Elhuyarren itzultzaile automatikoaren logoa

And how can we live without the crunchy wings of KFC chicken?

  • Forgetting the mad cow crisis a long time ago, the emergence of chicken devours has spread among the people of Great Britain and Ireland in February. Two-thirds of the nearly 1,000 Franco restaurants with which the multinational KFC operates on the islands have had to close their doors because of an irreversible logistical problem. They said that thousands of people who, like eating there, had gotten used to taking food from there, had been wandering for whole weeks. Globalized industrial food occasionally causes these kinds of disorders.
The Independent’ egunkariko argazkian, KFC kateak Bristolen daukan jatetxe bat bezeroentzako ohar hau erakutsiz: “Barkatu, itxita gaude”. Hondamendi handia jasan duen arren, marketin adituek diote KFCk oilaskoen krisiari umorean oinarrituta komunikazio al
The Independent’ egunkariko argazkian, KFC kateak Bristolen daukan jatetxe bat bezeroentzako ohar hau erakutsiz: “Barkatu, itxita gaude”. Hondamendi handia jasan duen arren, marketin adituek diote KFCk oilaskoen krisiari umorean oinarrituta komunikazio aldetik eman dion erantzuna negozio eskoletan ikasteko modukoa dela. Ez da harritzekoa, zabor-oilaskoen negozioaren oinarria hain zuzen marketina eta komunikazioa dira betidanik.

One hundred years before the founding of Jesus of Nazareth, called Christ, the Roman people only wanted “panem et circenses” losing all interest in politics, as the poet Juvenal wrote in a famous satire. XXI.ean If you wake up, you should say that in a society like the British, the plebe is satisfied with WhatsApp and trash chickens.

#KFCC has been trending TOPIC on Twitter. The Guardian said that “people have been as crazy as chickens” and added that.” On 20 February, the London police officially asked him: “Please don’t get close to us by #KFCC, it’s not a police problem not serving your favorite restaurants or the menu you like the most.” A genuine English humor, but linked to a problem that thousands of citizens have experienced with distress.

Six days earlier, on February 14, Valentine's Day, supply problems began with the British multinational KFC in over 900 Franchised Restaurants: the chickens didn't arrive, the sauces less and less... After two days, some were forced to close their doors, in the absence of gender. By February 18, only 266 of the 900 restaurants were open all over the island. You don't have to believe it, KFC is the world leader in fried chickens.

A logistical problem has led to chaos. The KFC has terminated the contract to the company Bidvest – now Bidfood – which has supplied its warehouse and transport for years and has been awarded to the logistics giant DHL.

Daily Mail posted on 21: “Thousands of KFC workers working for hours are worried about their wages, unable to work for the failure of the lack of chickens. They complained that birdfilled trucks are left in the DHL warehouse for lack of people. In the photos you see the trucks in line and the chicken stacks wasted in the DHL Rugby store.”

The owners and workers of franchises had to make an effort to keep the inns open. In the videos sent by the readers to the newspapers you can see the chickens that the staff of the different KFC accommodations have purchased from another supplier of their own private cars. A disaster. Who was going to say that a DHL was going to get caught in such a trap, without being able to react?

The fact is that the industry is built on a complex logistics that is hidden behind the huge consumption of fried chickens. They will be moved to the slaughterhouse 35 days after the egg is born, where they will be slaughtered, plucked, and transported without interruption through trucks and warehouses. The KFC sells at least 676 million pieces of chicken per year in Great Britain to baserritars, plus those imported from Europe, Asia and America.

The accumulation, transport and distribution of this tremendous traffic in chickens, potatoes and other foodstuffs has so far been organized in six department stores by the company Bidfood. On the contrary, DHL wanted to centralize everything in the only giant warehouse in the Rugby village. And it was enough that in the early morning of the contract there was a motorway accident in the Rugby area and then the DHL IT systems were broken so that the whole supply would fail.

Cheap fat teenage chickens

However, the problem is deeper than a more centralized or dispersed logistics organization. The whole new economy has been based on the low cost strategy. The workers’ unions also warned the KFC management that in the face of competition such as Burger King, price reductions in one way or another would only result in damage to both quality and service and workers’ conditions.

From Catalonia, Ramón Aymerich, in the column “The Lost Chickens” of La Vanguardia, sums up the issue as follows: “They say that the KFC has been destroyed by the culture race to the bottom, which has dominated outsourcing, the culture of the race to the abyss. This policy aims to reduce costs at all costs, increase profits to corporations, but it does not benefit consumers or workers.”

KFC [Kentucky Fried Chicken], which means Kentucky Fried Chicken, is the world's second largest restaurant network after McDonalds and a champion in specialized chickens. It is present in over 20,000 restaurants around the world, in 123 countries. Counting the entire chain, it moves thousands of workers every day – according to the company – to serve cheap meals to 12 million customers. It was founded in 1932 by Colonel Harland Sanders, who put a face to the brand, in the midst of the Great Economic Recession. KFC gaur Yum! It is part of the Brands corporation, which has 42,000 franchised properties around the globe.

Thousands of farmers and peasants grow chickens for everyone around the world. As far as Britain is concerned, 1,000 large nurseries guarantee supply. Birds are barley by the precision of a factory: 35 days after breaking the egg shell, they must be ready to die and sit at the table.

Animalists have aroused controversy over the living conditions of these birds on farms. Two years ago, public television BBC produced a documentary on the subject where one of these big cooks for KFC was seen, which reared 34,000 birds in a closed, windowless pavilion. The animalists said they mistreat chickens, that the farmer claimed that he has everything clean and healthy, that he meets all standards.

However, the problem goes far beyond the obvious welfare of each animal: Can the chicken that is prepared for the 35-day slaughterhouse be healthy? Last September, the baserritars Jacob Sykes and Nick Ball, who breed chickens naturally in the Farmdrop environment, explained that on their farm the chickens do not reach 35 days but do at 81. “Our chickens are 800 grams in 35 days. At that age, supermarket chickens are sent to the slaughterhouse and weighed 1.5 kg or 2 kg.” But why explain for the thousandth time the techniques of artificial fattening of birds, their wedges and their dangers?

The faster you get fat, the cheaper. For the customer, fast and cheap. It is true that swollen meat has more water, less taste, little ability to feed, too much medication... But all that is disguised by the KFC with its exclusive cover, a secret formula composed of 11 species, a lid that will turn the most fragile meat into an unforgettable crisp bite.


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