Eiffel Tower, a spectacular advertising panel
- From 1925 to 1934, the best-known tower in Paris was the advertising panel of the car brand Citröen. On three of the four sides of the monument were the seven signs occupying from top to bottom more than 30 meters.
In total, more than 250,000 light bulbs were lit every day at dusk to spread the name of the car company to the four winds, or at least three. The simple message could also be read 30 kilometers from the tower. In addition to highlighting the importance of the brand and squandering the electricity supply, the giant cartel also served the fair. In May 1927, Charles Lindbergh first crossed the Atlantic by plane. After a 33-hour flight, he used the Citroën sign as a reference for orientation and landing in Paris.
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