I have read a few words that have made me laugh and cry in the newspaper that sells the most in Álava, in a two-page report on sports betting. So let me leave one of those first pearls that I am going to translate to the Basque: “We are looking for a social player who wants to live the sport more intensively.” This is the words of Beñardo Elorz, head of marketing and communication for the company Kirolbet.

Eneritz Alonso, head of marketing and communication of the company Reta, has been able to combine salt laughter with crying with the following words: “Re’s staff receive specific training to detect any gambling problems: unfortunately it is a reality of our business, but we are the first interested in there being no cases of gambling.”

The journalist's last words have led them to the title of the report: “We are the first interested in the absence of cases of pathological gambling.” Without irony (you will hardly find irony in the reports of the newspaper that sells the most in Álava, and even more in the headlines).

The greatest irony was to treat without irony.