The Basque community is gradually consolidating. The Basque cultural activity (both citizen and institutional) is increasingly strong and eficaz.Es evident the progress of the Basque country in this area.

Another is the dynamics of extended society. In it, the steps are reflected in a diffuse way. The use is increasing, especially in children and young people, but slowly and without glare. Euskera is not an important reference point for the majority; not even for children and young people. Proof of this is, for example, what Amelia Barquin’s blog says: “Your parents are quite heavy with that of the Basque Country, right?” Euskera is invisible in most environments and social settings. Or heavy. It's not cool, it's not glamorous.

It cannot be said that there are no interesting or valuable initiatives. There are more and more good products and services. A nice example is the Bira Short Circuit. The contents of other areas that are working in Basque are also of quality. A good example of this is literature. For many citizens, however, the Basque authors who have been translated into several languages are unknown. Many authors who write in Spanish or English are closer and more valued than those who write in Euskera.

The same is true of the Basque media. What is consumed in Basque is far from the proportion of Basque speakers. Among the strangers, the local media are the most unknown.

The people who make up the specific networks of Euskera (technicians, Euskaltegis, conversation groups, cultural centers in Euskera, etc.) are the only ones who consume products in Euskera; no, even if it is Euskaldun, any ordinary citizen. The offer remains on the barrier of compromised Basques. One exception is the LOREAK film. This has had a huge impact on our environment when it has come to us through the window windows, with the Goya and Oscar awards.

Well-elaborated initiatives, whether cultural products or media, have not been successful in public settings. The main reason is that they are unknown in the large public square. Hence their lack of attractiveness. If you don't know, it's impossible to get glamour.

Korrika is outside this general trend. Why? Because it has received the support and encouragement of many types of social agents inside and outside Basque cultural activity.

But the agents of the Basque world turn their backs on most initiatives. Therefore, the Basque universe remains invisible. Invisible to children and young people who have to guarantee their future.