Smell of death (for sale)
Once upon a time, there was reality. From all over the world, human beings (yes, yes, especially men…) have endeavoured to guess what reality is. The question could cause so much dizziness that God was born. God without parents, conceived to give some comfort to living beings concerned with reality. Others, on the other hand, wanted to find the answer in experience: after all, irresponsible creatures base reality on sensations. The only thing you can see, touch, smell, like, listen -- it's all.
But the instinct, good or bad, told us there was something else. Love, sleep, hunger, peace, dreams -- or money. Ah, money… When the appearance of money was aimed at facilitating the purchase and sale, all concerned beings dedicated themselves to selling and comprar.El love, peace, dreams… they turned everything into merchandise, into merchandise.
And when everything was already sold and bought, in the absence of little to buy and sell, they looked at reality.
Ever since the world was a world, everyone lived their own life. A life, a death. And everything else, stories, legends and legends, but not reality. The assembly talked and the fictions I had seen from room to room. But it's not true.
As they had to continue to sell and buy, they have tried to turn the last round to reality. “Augmented reality”, when reality itself doesn’t give us enough information. Or if the “imaginary reality” doesn’t satisfy us what surrounds us.
The recently completed Biarritz International Audiovisual Programme Festival has presented the latest trends in the construction of new narratives within its Smart FIPA section. If so far the keyword was transmedium, from now on they have started to implement experiences based on taste and smell.
They say that they are experiences nuevas.Pero I remember leaflets that, by rubbing the paper, gave off a nice aroma, which became outdated many years ago. And today behind olfactory marketing there is no more than the eleventh adornment of shopping malls or hotels.
What technology has enabled today is called Famous Deaths. Muammar al Kadafi, Lady Di, Whitney Houston and John F. Four minutes before Kennedy's death, what had they heard, what did they smell? This is the experience that smell can live in a cabin, the life you can buy, the death you can live. Thanks to historical research (sic), popcorn odours, leather seats, colony or gunpowder and blood can be acquired. Terrible, they say.
Real for sale in Biarritz. Smell, the sense of indifferent beings.
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