- The Centre’s annual publication includes an analysis of what has happened last year and the main challenges it faces in 2023. Among the latter is the need to take firm steps to take advantage of the development of digitisation and artificial intelligence, both in areas such as multilingualism, audiovisual, audience measurement or innovation.
It consists of fourteen articles and three annexes with a total of thirty-seven signatories. The first two are a chronicle written by the coordinator of the Observatory, Libe Mimenza Castillo, and Igor Astibia Teiletxea, director of the Hekimen association. The first analysed international trends and the second reviewed last year from the perspective of the Basque media.
The professor of Linguistics Itziar Laka brought to the reflection section this year an example of what has long been working on multilingualism. The text bears the name of Euskera in the sea of electric fish and has a very definite direction to take decisions and take steps in this area.
There are five short articles that are taken from the mouths of those working in the sector (or very close to it) and that deal with issues such as the collaboration between Goiena, Tokikom and EITB (and 22). A short collaboration annex for the dissemination of Korrika); the newly created Badalab project; the measures to be taken in the face of cyberattacks; the importance of sharing content on Wikipedia; and the creation of a new Enterprise Bidea media.
Six are the works that make up the series of articles derived from long research:
Eneko Iriondo, Master in Multimedia Communication EHU-EITB
Audiovisual production in current Basque written by the researcher. Analysis of production, consumption and dissemination focused on the qualitative perspective
News from the Small Europe network, by the UPV/EHU HEKA group, led by researcher Iñaki Zabaleta: a balanced online agenda of minority languages, a study on the limited world.
The article Network analysis on the Basque media audience, carried out by the analysts of Jordi Morales i Gras and Amaia Perez de Arriluzea Madariaga Eudan.eus, which performs an analysis of the communities of the seven media related to the Observatory plus Twitter followers.
In 2022 and in the last 10 years, the website of the Hekimen association, which includes the analysis of the web pages of the Hekimen association, studied by Josu Azpilwaukee, of CodeSyntax, in collaboration with Libe Mimenza.
Finally, we directed the antenna to the podcast and formed a block with two researches and two other annexes. On the one hand, a group of graduates of Mondragon Unibertsitatea, led by Eneko Bidegain, has worked on the situation of podcasts in Basque. On the other hand, the Research Group on the Visibility of Women in the Media of the UPV/EHU, led by Arantza Gutierrez-Paz, has analyzed Feminism in the podcast universe in Euskal Herria. The annexes that make up the block, the LGTBIQ+ podcasts in Basque, this mythological animal, with the help of this last group, and a look at the consumption of Podcast signed by Edorta Arana, of the NOR Research Group of the UPV/EHU.
The Basque Media Yearbook is available on the 2022-2023 network in the direction behategia.eus. As a novelty, we are shortly working to ensure that the articles are also broadcast in English through the automatic translator Elia.