In this action, an attempt has been made to rise in the opposite direction to the escalator to show the daily struggle between those who have to make the effort to live in Basque. With this symbolic act, the organizers wanted to reflect the challenges faced by the use of the Basque language in Bilbao, since those who want to do so usually do so "against the current".

In addition, they wanted to recall the effort to construct and preserve the respiratory spaces for the Basque Country, valuing the work carried out over the years and the progress made. In Bilbao different spaces have been created to speak in Basque: culture, leisure, education and media, as well as spaces for hospitality and commerce in Basque. These actions in favour of the Basque Country have highlighted the contribution of the Euskaltegis network and the Euskaltzales associations to Bilbao.